Gocompare.com - British financial company of auto insurance.

LONDON, UNITED KINGDOM - (Marketwire - March 1, 2013) - Go Compare held on to his lead in the Google Advertising listings for car insurance, although the share of Google's search engine visibility for car insurance in Paid Media, an increase compared to the previous quarter, and rival comparison sites, it is also increased their share of voice, features the latest research from leading independent digital marketing agency, Greenlight.

Agency Insurance Sector - Issue 16 ', reveals the most popular search terms consumers used when they searched online for home insurance, travel and cars in January. League tables outline the most visible sites in natural search and paid media for insurance in general and sub-sectors.According to Greenlight, there were a total of 1.1 million searches for insurance-related products down to 1.8 million in October.

Searches related to car insurance were the most popular and accounted for 64% (754,151) of all insurance-related searches.

"Car Insurance" search was asked 368,000 times, accounting for 31% of all searches.

Competition in the space insurance car hots as the battle of the comparison sites to be the most prominent, on-lineGreenlight car insurance league table ranking the twenty most prominent advertisers in Paid Media, the leading shows the comparison sites aggressively fought to grow their share of the vote in January. Were victims too.

Google, which launched its car insurance comparison service just five months ago, was the fourth most visible advertiser, achieving 89% share of voice more than 75% in the previous quarter, when he was sitting in eighth place.

However, the search giant was not alone in this regard. Insurance aggregator Go Compare, which reportedly could be up for grabs and could potentially be snapped up by one of the other competitors, including Google, held on to his lead in the pay media, achieving 95% share of visibility, compared to 93% in October.

Moneysupermarket, which in the previous quarter is included in eleventh place, increased its share in the voice of Paid Media dramatically - from 58% to 91%. This put him firmly in second place, behind Go Compare.

Compare the market followed in third place, its share in increasing the visibility of from 81% in October to 90% in January.These moves come at the expense of a number of leading players such as insurance for wheels Sheila. In October, it was the second most visible car insurance advertiser in Paid Media, achieving 91% share of visibility. In January, however, it dropped eighteen places.

Some might suggest that the entry into Google, the car insurance comparison in the UK was one of the reasons for this flurry of activity. However, the EU gender ruling which came into force at the end of December 2012, may, in particular, have played a role. It required providers to make changes in the price of car insurance policy and the introduction of gender-neutral rate.

As consumers will now probably be less inclined to automatic renewal and instead go for online search for the best deals, distribution - comparison sites in particular, is very likely to be vying for visibility. Being seen in different directions, the Internet is critical to winning their clicks. Gocompare.com provides a comparison service for car, home and pet insurance and breakdown cover. It also provides services to compare travel insurance, gas and electricity, broadband, loans, credit cards, mortgages and other financial products through preferred providers such as Energylinx and Experian.

August 14, 2012, the company launched the "Covered MAG", an online magazine that claims to be "unlike any other financial publication you will ever read."

In September 2007, the company recognized that, in one case, the illegal violation of privacy took place in connection with the adoption on the data provided to customers. He said it was the result of a breach of contract subcontractor performance Direct, and said that he would immediately take steps to prevent it in the future.

The company won the 'to watch' category of the rapidly growing Business Awards 2008, the judges complemented the management team for the "extremely well executed business with a clear USP and a strong brand. In September 2009 she reached the Investors in People award. The company's founder, Hayley Parsons, was the winner of the "Women in Business" award at the South Wales Chamber of Commerce Business Awards 2009. She also won the Western Mail, "Woman in the Welsh Innovation Award" in 2008, and the category "Business Leader" in Wales Inspire 2010.The Awards awards, which are organized by the Institute of Welsh.

Affairs, to recognize the role played by Welsh residents in promoting active citizenship and to promote their communities at the local, regional, national and global scale. In January 2012, Parsons was awarded the OBE for services to the economy